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The differences between trade show coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a trade show coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $38,487 average annual salary of a trade show coordinator.
The top three skills for a trade show coordinator include event logistics, booth space and event planning. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Trade Show Coordinator | Advertising Coordinator | |
| Yearly salary | $38,487 | $47,872 |
| Hourly rate | $18.50 | $23.02 |
| Growth rate | 18% | -8% |
| Number of jobs | 27,215 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 38 | 44 |
| Years of experience | 2 | 4 |
A trade show coordinator is primarily in charge of spearheading and organizing trade shows that allow businesses to showcase their products and services, ensuring everything runs smoothly and efficiently from planning to execution. They are responsible for establishing objectives and budgets, securing sponsors, delegating responsibilities among teams, preparing schedules, and arranging travel accommodation and transportation for the participants. They also perform research and assessments to identify the events' needs and determine potential attendees, reaching out to them for invitation or registration. Additionally, they also lead and empower staff to reach goals, solving issues and concerns should there be any.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Trade show coordinators and advertising coordinators have different pay scales, as shown below.
| Trade Show Coordinator | Advertising Coordinator | |
| Average salary | $38,487 | $47,872 |
| Salary range | Between $29,000 And $50,000 | Between $36,000 And $62,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | AACSB |
| Best paying industry | - | Real Estate |
There are a few differences between a trade show coordinator and an advertising coordinator in terms of educational background:
| Trade Show Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | San Diego State University | University of Pennsylvania |
Here are the differences between trade show coordinators' and advertising coordinators' demographics:
| Trade Show Coordinator | Advertising Coordinator | |
| Average age | 38 | 44 |
| Gender ratio | Male, 31.0% Female, 69.0% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 10.5% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.8% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 10% |