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The differences between trade show coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a trade show coordinator, becoming a marketing and sales coordinator takes usually requires 4-6 years. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $38,487 average annual salary of a trade show coordinator.
The top three skills for a trade show coordinator include event logistics, booth space and event planning. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Trade Show Coordinator | Marketing And Sales Coordinator | |
| Yearly salary | $38,487 | $45,306 |
| Hourly rate | $18.50 | $21.78 |
| Growth rate | 18% | 19% |
| Number of jobs | 27,215 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 38 | 37 |
| Years of experience | 2 | 6 |
A trade show coordinator is primarily in charge of spearheading and organizing trade shows that allow businesses to showcase their products and services, ensuring everything runs smoothly and efficiently from planning to execution. They are responsible for establishing objectives and budgets, securing sponsors, delegating responsibilities among teams, preparing schedules, and arranging travel accommodation and transportation for the participants. They also perform research and assessments to identify the events' needs and determine potential attendees, reaching out to them for invitation or registration. Additionally, they also lead and empower staff to reach goals, solving issues and concerns should there be any.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Trade show coordinators and marketing and sales coordinators have different pay scales, as shown below.
| Trade Show Coordinator | Marketing And Sales Coordinator | |
| Average salary | $38,487 | $45,306 |
| Salary range | Between $29,000 And $50,000 | Between $33,000 And $61,000 |
| Highest paying City | - | Alameda, CA |
| Highest paying state | - | Delaware |
| Best paying company | - | AIG |
| Best paying industry | - | Professional |
There are a few differences between a trade show coordinator and a marketing and sales coordinator in terms of educational background:
| Trade Show Coordinator | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | San Diego State University | University of Georgia |
Here are the differences between trade show coordinators' and marketing and sales coordinators' demographics:
| Trade Show Coordinator | Marketing And Sales Coordinator | |
| Average age | 38 | 37 |
| Gender ratio | Male, 31.0% Female, 69.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 10.5% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.8% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |