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The differences between trade show coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a trade show coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a marketing & events coordinator has an average salary of $41,447, which is higher than the $38,487 average annual salary of a trade show coordinator.
The top three skills for a trade show coordinator include event logistics, booth space and event planning. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Trade Show Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $38,487 | $41,447 |
| Hourly rate | $18.50 | $19.93 |
| Growth rate | 18% | 19% |
| Number of jobs | 27,215 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 81% |
| Average age | 38 | 37 |
| Years of experience | 2 | 6 |
A trade show coordinator is primarily in charge of spearheading and organizing trade shows that allow businesses to showcase their products and services, ensuring everything runs smoothly and efficiently from planning to execution. They are responsible for establishing objectives and budgets, securing sponsors, delegating responsibilities among teams, preparing schedules, and arranging travel accommodation and transportation for the participants. They also perform research and assessments to identify the events' needs and determine potential attendees, reaching out to them for invitation or registration. Additionally, they also lead and empower staff to reach goals, solving issues and concerns should there be any.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Trade show coordinators and marketing & events coordinators have different pay scales, as shown below.
| Trade Show Coordinator | Marketing & Events Coordinator | |
| Average salary | $38,487 | $41,447 |
| Salary range | Between $29,000 And $50,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between a trade show coordinator and a marketing & events coordinator in terms of educational background:
| Trade Show Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | San Diego State University | University of Georgia |
Here are the differences between trade show coordinators' and marketing & events coordinators' demographics:
| Trade Show Coordinator | Marketing & Events Coordinator | |
| Average age | 38 | 37 |
| Gender ratio | Male, 31.0% Female, 69.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.5% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.8% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |