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The differences between vice presidents, merchandising and corporate vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a vice president, merchandising, becoming a corporate vice president takes usually requires More than 10 years. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $165,788 average annual salary of a corporate vice president.
The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a corporate vice president are risk management, portfolio, and oversight.
| Vice President, Merchandising | Corporate Vice President | |
| Yearly salary | $194,178 | $165,788 |
| Hourly rate | $93.35 | $79.71 |
| Growth rate | 6% | 6% |
| Number of jobs | 42,803 | 69,051 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Average age | 44 | 52 |
| Years of experience | 6 | - |
Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.
A corporate vice president is an executive professional who is vital in managing staff and supervising departmental operations of a corporation. Corporate vice presidents must assist the president and the board of directors in designing the overall mission, values, and strategic goals of the corporation. As determined by the business's strategic goals, vice presidents must contribute to sales innovations, strategic business development, and the profitability of the corporation. Corporate vice presidents must also attend meetings with the board of directors to share information about competitors and expansion opportunities.
Vice presidents, merchandising and corporate vice presidents have different pay scales, as shown below.
| Vice President, Merchandising | Corporate Vice President | |
| Average salary | $194,178 | $165,788 |
| Salary range | Between $131,000 And $286,000 | Between $113,000 And $242,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Alaska | Nevada |
| Best paying company | Altar'd State | Brookfield Properties |
| Best paying industry | Retail | Hospitality |
There are a few differences between a vice president, merchandising and a corporate vice president in terms of educational background:
| Vice President, Merchandising | Corporate Vice President | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between vice presidents, merchandising' and corporate vice presidents' demographics:
| Vice President, Merchandising | Corporate Vice President | |
| Average age | 44 | 52 |
| Gender ratio | Male, 65.0% Female, 35.0% | Male, 73.8% Female, 26.2% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.6% Asian, 7.5% White, 76.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |