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The differences between vice presidents, products & marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a chief marketing officer. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $135,198 average annual salary of a chief marketing officer.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.
| Vice President, Products & Marketing | Chief Marketing Officer | |
| Yearly salary | $177,203 | $135,198 |
| Hourly rate | $85.19 | $65.00 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 139,565 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Vice presidents, products & marketing and chief marketing officers have different pay scales, as shown below.
| Vice President, Products & Marketing | Chief Marketing Officer | |
| Average salary | $177,203 | $135,198 |
| Salary range | Between $125,000 And $251,000 | Between $72,000 And $253,000 |
| Highest paying City | Seattle, WA | Hamilton, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Okta | Shearman & Sterling |
| Best paying industry | Technology | Media |
There are a few differences between a vice president, products & marketing and a chief marketing officer in terms of educational background:
| Vice President, Products & Marketing | Chief Marketing Officer | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and chief marketing officers' demographics:
| Vice President, Products & Marketing | Chief Marketing Officer | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 68.0% Female, 32.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |