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The differences between vice presidents, products & marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a director of marketing & development. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Vice President, Products & Marketing | Director Of Marketing & Development | |
| Yearly salary | $177,203 | $98,174 |
| Hourly rate | $85.19 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Vice presidents, products & marketing and directors of marketing & development have different pay scales, as shown below.
| Vice President, Products & Marketing | Director Of Marketing & Development | |
| Average salary | $177,203 | $98,174 |
| Salary range | Between $125,000 And $251,000 | Between $59,000 And $162,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | Okta | Baker McKenzie |
| Best paying industry | Technology | Finance |
There are a few differences between a vice president, products & marketing and a director of marketing & development in terms of educational background:
| Vice President, Products & Marketing | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and directors of marketing & development' demographics:
| Vice President, Products & Marketing | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |