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The differences between vice presidents, products & marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a director, product marketing. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $141,699 average annual salary of a director, product marketing.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Vice President, Products & Marketing | Director, Product Marketing | |
| Yearly salary | $177,203 | $141,699 |
| Hourly rate | $85.19 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Vice presidents, products & marketing and directors, product marketing have different pay scales, as shown below.
| Vice President, Products & Marketing | Director, Product Marketing | |
| Average salary | $177,203 | $141,699 |
| Salary range | Between $125,000 And $251,000 | Between $97,000 And $205,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a vice president, products & marketing and a director, product marketing in terms of educational background:
| Vice President, Products & Marketing | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and directors, product marketing' demographics:
| Vice President, Products & Marketing | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |