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The differences between vice presidents, products & marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a head of marketing. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Vice President, Products & Marketing | Head Of Marketing | |
| Yearly salary | $177,203 | $137,829 |
| Hourly rate | $85.19 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Vice presidents, products & marketing and heads of marketing have different pay scales, as shown below.
| Vice President, Products & Marketing | Head Of Marketing | |
| Average salary | $177,203 | $137,829 |
| Salary range | Between $125,000 And $251,000 | Between $93,000 And $203,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a vice president, products & marketing and a head of marketing in terms of educational background:
| Vice President, Products & Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and heads of marketing' demographics:
| Vice President, Products & Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |