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The differences between vice presidents, products & marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing lead. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Vice President, Products & Marketing | Marketing Lead | |
| Yearly salary | $177,203 | $104,664 |
| Hourly rate | $85.19 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Vice presidents, products & marketing and marketing leads have different pay scales, as shown below.
| Vice President, Products & Marketing | Marketing Lead | |
| Average salary | $177,203 | $104,664 |
| Salary range | Between $125,000 And $251,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a vice president, products & marketing and a marketing lead in terms of educational background:
| Vice President, Products & Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and marketing leads' demographics:
| Vice President, Products & Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |