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The differences between vice presidents, products & marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing manager. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Vice President, Products & Marketing | Marketing Manager | |
| Yearly salary | $177,203 | $104,550 |
| Hourly rate | $85.19 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Vice presidents, products & marketing and marketing managers have different pay scales, as shown below.
| Vice President, Products & Marketing | Marketing Manager | |
| Average salary | $177,203 | $104,550 |
| Salary range | Between $125,000 And $251,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a vice president, products & marketing and a marketing manager in terms of educational background:
| Vice President, Products & Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and marketing managers' demographics:
| Vice President, Products & Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |