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Vice president, products & marketing vs marketing supervisor

The differences between vice presidents, products & marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing supervisor. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Vice president, products & marketing vs marketing supervisor overview

Vice President, Products & MarketingMarketing Supervisor
Yearly salary$177,203$64,304
Hourly rate$85.19$30.92
Growth rate10%10%
Number of jobs140,63774,956
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a vice president, products & marketing do?

A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Vice president, products & marketing vs marketing supervisor salary

Vice presidents, products & marketing and marketing supervisors have different pay scales, as shown below.

Vice President, Products & MarketingMarketing Supervisor
Average salary$177,203$64,304
Salary rangeBetween $125,000 And $251,000Between $45,000 And $90,000
Highest paying CitySeattle, WADix Hills, NY
Highest paying stateWashingtonNew York
Best paying companyOktaHalliburton
Best paying industryTechnologyRetail

Differences between vice president, products & marketing and marketing supervisor education

There are a few differences between a vice president, products & marketing and a marketing supervisor in terms of educational background:

Vice President, Products & MarketingMarketing Supervisor
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, products & marketing vs marketing supervisor demographics

Here are the differences between vice presidents, products & marketing' and marketing supervisors' demographics:

Vice President, Products & MarketingMarketing Supervisor
Average age3939
Gender ratioMale, 73.6% Female, 26.4%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, products & marketing and marketing supervisor duties and responsibilities

Vice president, products & marketing example responsibilities.

  • Lead integration of new backend platform and cloud initiative.
  • Re-Design the product UI for use in client call centers and manage the move to SaaS delivery.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Research and conduct market and competitive analysis follow by creation of CRM predictive modeling, messaging and positioning.
  • Help create the first cloud computing solution for mobile end-point security and device management.
  • Direct the creation and implementation of the sales and support systems (CRM & IVRU).
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Vice president, products & marketing vs marketing supervisor skills

Common vice president, products & marketing skills
  • Digital Marketing, 12%
  • Product Management, 7%
  • Go-To-Market Strategy, 4%
  • Marketing Campaigns, 3%
  • Value Proposition, 3%
  • Product Strategy, 3%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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