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The differences between vice presidents, products & marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing vice president. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $177,188 average annual salary of a marketing vice president.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Vice President, Products & Marketing | Marketing Vice President | |
| Yearly salary | $177,203 | $177,188 |
| Hourly rate | $85.19 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Vice presidents, products & marketing and marketing vice presidents have different pay scales, as shown below.
| Vice President, Products & Marketing | Marketing Vice President | |
| Average salary | $177,203 | $177,188 |
| Salary range | Between $125,000 And $251,000 | Between $121,000 And $258,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Oregon |
| Best paying company | Okta | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between a vice president, products & marketing and a marketing vice president in terms of educational background:
| Vice President, Products & Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and marketing vice presidents' demographics:
| Vice President, Products & Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |