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The differences between vice presidents, products & marketing and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a product marketing manager. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Vice President, Products & Marketing | Product Marketing Manager | |
| Yearly salary | $177,203 | $112,220 |
| Hourly rate | $85.19 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Vice presidents, products & marketing and product marketing managers have different pay scales, as shown below.
| Vice President, Products & Marketing | Product Marketing Manager | |
| Average salary | $177,203 | $112,220 |
| Salary range | Between $125,000 And $251,000 | Between $83,000 And $149,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a vice president, products & marketing and a product marketing manager in terms of educational background:
| Vice President, Products & Marketing | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and product marketing managers' demographics:
| Vice President, Products & Marketing | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |