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Vice president, products & marketing vs senior director of marketing

The differences between vice presidents, products & marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a senior director of marketing. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $159,916 average annual salary of a senior director of marketing.

The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Vice president, products & marketing vs senior director of marketing overview

Vice President, Products & MarketingSenior Director Of Marketing
Yearly salary$177,203$159,916
Hourly rate$85.19$76.88
Growth rate10%10%
Number of jobs140,637106,180
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a vice president, products & marketing do?

A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Vice president, products & marketing vs senior director of marketing salary

Vice presidents, products & marketing and senior directors of marketing have different pay scales, as shown below.

Vice President, Products & MarketingSenior Director Of Marketing
Average salary$177,203$159,916
Salary rangeBetween $125,000 And $251,000Between $112,000 And $226,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyOktaWashington Prime Group
Best paying industryTechnologyMedia

Differences between vice president, products & marketing and senior director of marketing education

There are a few differences between a vice president, products & marketing and a senior director of marketing in terms of educational background:

Vice President, Products & MarketingSenior Director Of Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, products & marketing vs senior director of marketing demographics

Here are the differences between vice presidents, products & marketing' and senior directors of marketing' demographics:

Vice President, Products & MarketingSenior Director Of Marketing
Average age3939
Gender ratioMale, 73.6% Female, 26.4%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, products & marketing and senior director of marketing duties and responsibilities

Vice president, products & marketing example responsibilities.

  • Lead integration of new backend platform and cloud initiative.
  • Re-Design the product UI for use in client call centers and manage the move to SaaS delivery.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Research and conduct market and competitive analysis follow by creation of CRM predictive modeling, messaging and positioning.
  • Help create the first cloud computing solution for mobile end-point security and device management.
  • Direct the creation and implementation of the sales and support systems (CRM & IVRU).
  • Show more

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Vice president, products & marketing vs senior director of marketing skills

Common vice president, products & marketing skills
  • Digital Marketing, 12%
  • Product Management, 7%
  • Go-To-Market Strategy, 4%
  • Marketing Campaigns, 3%
  • Value Proposition, 3%
  • Product Strategy, 3%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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