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The differences between vice presidents, products & marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a senior product marketing manager. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Vice President, Products & Marketing | Senior Product Marketing Manager | |
| Yearly salary | $177,203 | $128,471 |
| Hourly rate | $85.19 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Vice presidents, products & marketing and senior product marketing managers have different pay scales, as shown below.
| Vice President, Products & Marketing | Senior Product Marketing Manager | |
| Average salary | $177,203 | $128,471 |
| Salary range | Between $125,000 And $251,000 | Between $97,000 And $168,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a vice president, products & marketing and a senior product marketing manager in terms of educational background:
| Vice President, Products & Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and senior product marketing managers' demographics:
| Vice President, Products & Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |