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The differences between vice presidents, products & marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $177,203 average annual salary of a vice president, products & marketing.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Vice President, Products & Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $177,203 | $200,351 |
| Hourly rate | $85.19 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Vice presidents, products & marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Vice President, Products & Marketing | Senior Vice President Of Marketing | |
| Average salary | $177,203 | $200,351 |
| Salary range | Between $125,000 And $251,000 | Between $121,000 And $330,000 |
| Highest paying City | Seattle, WA | Waltham, MA |
| Highest paying state | Washington | Massachusetts |
| Best paying company | Okta | Audubon Nature Institute |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a vice president, products & marketing and a senior vice president of marketing in terms of educational background:
| Vice President, Products & Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and senior vice presidents of marketing' demographics:
| Vice President, Products & Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |