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Vice president, products & marketing vs vice president product development

The differences between vice presidents, products & marketing and vice presidents product development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a vice president product development. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $168,835 average annual salary of a vice president product development.

The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a vice president product development are product development, R, and analytics.

Vice president, products & marketing vs vice president product development overview

Vice President, Products & MarketingVice President Product Development
Yearly salary$177,203$168,835
Hourly rate$85.19$81.17
Growth rate10%10%
Number of jobs140,637180,783
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a vice president, products & marketing do?

A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.

What does a vice president product development do?

A vice president for product development is responsible for leading the product development team in the execution of development activities to enhance the product's brand image in the market and achieve the sales performance target. Vice presidents for product development monitor the product development techniques from the conceptualization to the final execution and market release. They also handle the budget and resource allocation to support product development operations, ensuring that the outputs meet the quality standards and timetables.

Vice president, products & marketing vs vice president product development salary

Vice presidents, products & marketing and vice presidents product development have different pay scales, as shown below.

Vice President, Products & MarketingVice President Product Development
Average salary$177,203$168,835
Salary rangeBetween $125,000 And $251,000Between $109,000 And $259,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyOktaGoogle
Best paying industryTechnologyTechnology

Differences between vice president, products & marketing and vice president product development education

There are a few differences between a vice president, products & marketing and a vice president product development in terms of educational background:

Vice President, Products & MarketingVice President Product Development
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, products & marketing vs vice president product development demographics

Here are the differences between vice presidents, products & marketing' and vice presidents product development' demographics:

Vice President, Products & MarketingVice President Product Development
Average age3939
Gender ratioMale, 73.6% Female, 26.4%Male, 78.1% Female, 21.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, products & marketing and vice president product development duties and responsibilities

Vice president, products & marketing example responsibilities.

  • Lead integration of new backend platform and cloud initiative.
  • Re-Design the product UI for use in client call centers and manage the move to SaaS delivery.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Research and conduct market and competitive analysis follow by creation of CRM predictive modeling, messaging and positioning.
  • Help create the first cloud computing solution for mobile end-point security and device management.
  • Direct the creation and implementation of the sales and support systems (CRM & IVRU).
  • Show more

Vice president product development example responsibilities.

  • Define and manage the release of the Microsoft .NET interoperability product line for webMethods Java platforms.
  • Manage all digital marketing activities including SEO, PPC, social media, email, website strategy.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Develop product development process, using scrum techniques that enable consistent performance improvements.
  • Move the team to agile scrum.
  • Re-Design and launch new corporate website, introducing update content, improve navigation, enhance SEO strategies.
  • Show more

Vice president, products & marketing vs vice president product development skills

Common vice president, products & marketing skills
  • Digital Marketing, 12%
  • Product Management, 7%
  • Go-To-Market Strategy, 4%
  • Marketing Campaigns, 3%
  • Value Proposition, 3%
  • Product Strategy, 3%
Common vice president product development skills
  • Product Development, 14%
  • R, 6%
  • Analytics, 6%
  • Product Management, 6%
  • Project Management, 6%
  • Business Development, 5%

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