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Vice president, products & marketing vs vice president, product management

The differences between vice presidents, products & marketing and vice presidents, product management can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a vice president, product management. Additionally, a vice president, product management has an average salary of $183,231, which is higher than the $177,203 average annual salary of a vice president, products & marketing.

The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a vice president, product management are product management, analytics, and product strategy.

Vice president, products & marketing vs vice president, product management overview

Vice President, Products & MarketingVice President, Product Management
Yearly salary$177,203$183,231
Hourly rate$85.19$88.09
Growth rate10%10%
Number of jobs140,637185,361
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Average age3939
Years of experience1010

What does a vice president, products & marketing do?

A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.

What does a vice president, product management do?

A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.

Vice president, products & marketing vs vice president, product management salary

Vice presidents, products & marketing and vice presidents, product management have different pay scales, as shown below.

Vice President, Products & MarketingVice President, Product Management
Average salary$177,203$183,231
Salary rangeBetween $125,000 And $251,000Between $127,000 And $262,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonAlaska
Best paying companyOktaOkta
Best paying industryTechnologyStart-up

Differences between vice president, products & marketing and vice president, product management education

There are a few differences between a vice president, products & marketing and a vice president, product management in terms of educational background:

Vice President, Products & MarketingVice President, Product Management
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, products & marketing vs vice president, product management demographics

Here are the differences between vice presidents, products & marketing' and vice presidents, product management' demographics:

Vice President, Products & MarketingVice President, Product Management
Average age3939
Gender ratioMale, 73.6% Female, 26.4%Male, 80.9% Female, 19.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, products & marketing and vice president, product management duties and responsibilities

Vice president, products & marketing example responsibilities.

  • Lead integration of new backend platform and cloud initiative.
  • Re-Design the product UI for use in client call centers and manage the move to SaaS delivery.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Research and conduct market and competitive analysis follow by creation of CRM predictive modeling, messaging and positioning.
  • Help create the first cloud computing solution for mobile end-point security and device management.
  • Direct the creation and implementation of the sales and support systems (CRM & IVRU).
  • Show more

Vice president, product management example responsibilities.

  • Lead team to develop cloud base offerings (SaaS) to education, financial services, and government segments.
  • Manage UI design, documentation and customer support, along with licensing/distribution agreements, copyrights and trademarks.
  • Work on re-positioning product and investing in new programs connecting CRM to consumer acquisition.
  • Designate subject matter expert in IP prosecution and litigation activities.
  • Deliver an integrate and compelling suite of security products including cloud and mobile for consumers and businesses.
  • Establish corporate strategy and oversee legal including drafting of international venture funding, IP licensing, employee and strategic partnership agreements.
  • Show more

Vice president, products & marketing vs vice president, product management skills

Common vice president, products & marketing skills
  • Digital Marketing, 12%
  • Product Management, 7%
  • Go-To-Market Strategy, 4%
  • Marketing Campaigns, 3%
  • Value Proposition, 3%
  • Product Strategy, 3%
Common vice president, product management skills
  • Product Management, 13%
  • Analytics, 7%
  • Product Strategy, 5%
  • Cloud, 4%
  • Product Roadmap, 4%
  • Product Vision, 4%

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