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The differences between vice presidents, products & marketing and vice presidents, product management can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a vice president, product management. Additionally, a vice president, product management has an average salary of $183,231, which is higher than the $177,203 average annual salary of a vice president, products & marketing.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a vice president, product management are product management, analytics, and product strategy.
| Vice President, Products & Marketing | Vice President, Product Management | |
| Yearly salary | $177,203 | $183,231 |
| Hourly rate | $85.19 | $88.09 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 185,361 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.
Vice presidents, products & marketing and vice presidents, product management have different pay scales, as shown below.
| Vice President, Products & Marketing | Vice President, Product Management | |
| Average salary | $177,203 | $183,231 |
| Salary range | Between $125,000 And $251,000 | Between $127,000 And $262,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Alaska |
| Best paying company | Okta | Okta |
| Best paying industry | Technology | Start-up |
There are a few differences between a vice president, products & marketing and a vice president, product management in terms of educational background:
| Vice President, Products & Marketing | Vice President, Product Management | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and vice presidents, product management' demographics:
| Vice President, Products & Marketing | Vice President, Product Management | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 80.9% Female, 19.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |