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The differences between web managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for a web manager include digital marketing, wordpress and html css. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Web Manager | Brand Marketing Manager | |
| Yearly salary | $82,696 | $91,940 |
| Hourly rate | $39.76 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,495 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Web managers and brand marketing managers have different pay scales, as shown below.
| Web Manager | Brand Marketing Manager | |
| Average salary | $82,696 | $91,940 |
| Salary range | Between $54,000 And $125,000 | Between $64,000 And $131,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Hawaii | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a web manager and a brand marketing manager in terms of educational background:
| Web Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web managers' and brand marketing managers' demographics:
| Web Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |