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The differences between web managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for a web manager include digital marketing, wordpress and html css. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Web Manager | Digital Marketing Manager | |
| Yearly salary | $82,696 | $99,563 |
| Hourly rate | $39.76 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,495 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Web managers and digital marketing managers have different pay scales, as shown below.
| Web Manager | Digital Marketing Manager | |
| Average salary | $82,696 | $99,563 |
| Salary range | Between $54,000 And $125,000 | Between $71,000 And $138,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Hawaii | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a web manager and a digital marketing manager in terms of educational background:
| Web Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web managers' and digital marketing managers' demographics:
| Web Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |