Post job

Web manager vs media manager

The differences between web managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for a web manager include digital marketing, wordpress and html css. The most important skills for a media manager are digital marketing, kpis, and media planning.

Web manager vs media manager overview

Web ManagerMedia Manager
Yearly salary$82,696$96,475
Hourly rate$39.76$46.38
Growth rate10%10%
Number of jobs107,495110,888
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Web manager vs media manager salary

Web managers and media managers have different pay scales, as shown below.

Web ManagerMedia Manager
Average salary$82,696$96,475
Salary rangeBetween $54,000 And $125,000Between $66,000 And $140,000
Highest paying CitySan Jose, CASan Francisco, CA
Highest paying stateHawaiiPennsylvania
Best paying companyMetaMeta
Best paying industry-Automotive

Differences between web manager and media manager education

There are a few differences between a web manager and a media manager in terms of educational background:

Web ManagerMedia Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Web manager vs media manager demographics

Here are the differences between web managers' and media managers' demographics:

Web ManagerMedia Manager
Average age3939
Gender ratioMale, 56.4% Female, 43.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between web manager and media manager duties and responsibilities

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Web manager vs media manager skills

Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

Browse executive management jobs