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Web manager vs web content manager

The differences between web managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web manager and a web content manager. Additionally, a web manager has an average salary of $82,696, which is higher than the $74,186 average annual salary of a web content manager.

The top three skills for a web manager include digital marketing, wordpress and html css. The most important skills for a web content manager are web content, content management system, and wordpress.

Web manager vs web content manager overview

Web ManagerWeb Content Manager
Yearly salary$82,696$74,186
Hourly rate$39.76$35.67
Growth rate10%10%
Number of jobs107,49561,192
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

Web manager vs web content manager salary

Web managers and web content managers have different pay scales, as shown below.

Web ManagerWeb Content Manager
Average salary$82,696$74,186
Salary rangeBetween $54,000 And $125,000Between $49,000 And $110,000
Highest paying CitySan Jose, CASan Mateo, CA
Highest paying stateHawaiiCalifornia
Best paying companyMetaGap Inc.
Best paying industry-Technology

Differences between web manager and web content manager education

There are a few differences between a web manager and a web content manager in terms of educational background:

Web ManagerWeb Content Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 74%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Web manager vs web content manager demographics

Here are the differences between web managers' and web content managers' demographics:

Web ManagerWeb Content Manager
Average age3939
Gender ratioMale, 56.4% Female, 43.6%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between web manager and web content manager duties and responsibilities

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Web content manager example responsibilities.

  • Create and manage content for college website using HTML5, CSS, and Javascript.
  • Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
  • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
  • Manage social media marketing, including Instagram
  • Develop MBUSA's sites using XML, XSLT and JSP.
  • Design WordPress landing pages for events and promotions.
  • Show more

Web manager vs web content manager skills

Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%
Common web content manager skills
  • Web Content, 23%
  • Content Management System, 4%
  • WordPress, 4%
  • Google Analytics, 4%
  • Digital Marketing, 4%
  • HTML, 3%

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