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Account coordinator vs advertising coordinator

The differences between account coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account coordinator and an advertising coordinator. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for an account coordinator include customer service, data entry and powerpoint. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Account coordinator vs advertising coordinator overview

Account CoordinatorAdvertising Coordinator
Yearly salary$39,973$47,872
Hourly rate$19.22$23.02
Growth rate8%-8%
Number of jobs93,48026,449
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4244
Years of experience44

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Account coordinator vs advertising coordinator salary

Account coordinators and advertising coordinators have different pay scales, as shown below.

Account CoordinatorAdvertising Coordinator
Average salary$39,973$47,872
Salary rangeBetween $29,000 And $54,000Between $36,000 And $62,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateNew YorkNew York
Best paying companyThe American Musical and Dramatic AcademyAACSB
Best paying industryProfessionalReal Estate

Differences between account coordinator and advertising coordinator education

There are a few differences between an account coordinator and an advertising coordinator in terms of educational background:

Account CoordinatorAdvertising Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Account coordinator vs advertising coordinator demographics

Here are the differences between account coordinators' and advertising coordinators' demographics:

Account CoordinatorAdvertising Coordinator
Average age4244
Gender ratioMale, 27.5% Female, 72.5%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage12%10%

Differences between account coordinator and advertising coordinator duties and responsibilities

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Account coordinator vs advertising coordinator skills

Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

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