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The differences between advertising account managers and business account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a business account manager takes usually requires 6-8 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $68,498 average annual salary of a business account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a business account manager are customer service, product knowledge, and account management.
| Advertising Account Manager | Business Account Manager | |
| Yearly salary | $75,431 | $68,498 |
| Hourly rate | $36.26 | $32.93 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 212,532 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 71% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
Business Account Managers are experienced employees who manage client accounts. Companies usually employ them as distributors, retailers, manufacturers, or any other company with various business partnerships or dealings. They are in charge of managing the company's relationship with a specific client or group. They are the point of contact for these clients regarding requests or concerns related to company products or services. Business account managers ensure that the clients' concerns are properly addressed. They also ensure client loyalty and build harmonious working relationships with their assigned clients.
Advertising account managers and business account managers have different pay scales, as shown below.
| Advertising Account Manager | Business Account Manager | |
| Average salary | $75,431 | $68,498 |
| Salary range | Between $50,000 And $112,000 | Between $44,000 And $104,000 |
| Highest paying City | San Francisco, CA | Redmond, WA |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Microsoft | Meta |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and a business account manager in terms of educational background:
| Advertising Account Manager | Business Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and business account managers' demographics:
| Advertising Account Manager | Business Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 55.8% Female, 44.2% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |