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The differences between advertising account managers and business development account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a business development account manager takes usually requires 6-8 years. Additionally, a business development account manager has an average salary of $99,209, which is higher than the $75,431 average annual salary of an advertising account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a business development account manager are business development, customer service, and customer relationships.
| Advertising Account Manager | Business Development Account Manager | |
| Yearly salary | $75,431 | $99,209 |
| Hourly rate | $36.26 | $47.70 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 222,573 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.
Advertising account managers and business development account managers have different pay scales, as shown below.
| Advertising Account Manager | Business Development Account Manager | |
| Average salary | $75,431 | $99,209 |
| Salary range | Between $50,000 And $112,000 | Between $57,000 And $170,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | New Hampshire |
| Best paying company | Microsoft | Meta |
| Best paying industry | Internet | - |
There are a few differences between an advertising account manager and a business development account manager in terms of educational background:
| Advertising Account Manager | Business Development Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and business development account managers' demographics:
| Advertising Account Manager | Business Development Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |