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The differences between advertising account managers and corporate account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a corporate account manager takes usually requires 6-8 years. Additionally, a corporate account manager has an average salary of $90,069, which is higher than the $75,431 average annual salary of an advertising account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a corporate account manager are healthcare, account management, and customer relationships.
| Advertising Account Manager | Corporate Account Manager | |
| Yearly salary | $75,431 | $90,069 |
| Hourly rate | $36.26 | $43.30 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 170,741 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Advertising account managers and corporate account managers have different pay scales, as shown below.
| Advertising Account Manager | Corporate Account Manager | |
| Average salary | $75,431 | $90,069 |
| Salary range | Between $50,000 And $112,000 | Between $54,000 And $147,000 |
| Highest paying City | San Francisco, CA | Voorhees, NJ |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Microsoft | Clean Harbors |
| Best paying industry | Internet | - |
There are a few differences between an advertising account manager and a corporate account manager in terms of educational background:
| Advertising Account Manager | Corporate Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and corporate account managers' demographics:
| Advertising Account Manager | Corporate Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 63.9% Female, 36.1% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |