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The differences between advertising account managers and managers, account executive can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a manager, account executive takes usually requires 6-8 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $67,275 average annual salary of a manager, account executive.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a manager, account executive are business development, revenue growth, and sales process.
| Advertising Account Manager | Manager, Account Executive | |
| Yearly salary | $75,431 | $67,275 |
| Hourly rate | $36.26 | $32.34 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 191,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
Advertising account managers and managers, account executive have different pay scales, as shown below.
| Advertising Account Manager | Manager, Account Executive | |
| Average salary | $75,431 | $67,275 |
| Salary range | Between $50,000 And $112,000 | Between $38,000 And $117,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Nevada | New York |
| Best paying company | Microsoft | AbbVie |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and a manager, account executive in terms of educational background:
| Advertising Account Manager | Manager, Account Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and managers, account executive' demographics:
| Advertising Account Manager | Manager, Account Executive | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 57.1% Female, 42.9% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |