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The differences between advertising account managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Advertising Account Manager | Marketing Account Manager | |
| Yearly salary | $75,431 | $67,983 |
| Hourly rate | $36.26 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,277 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Advertising account managers and marketing account managers have different pay scales, as shown below.
| Advertising Account Manager | Marketing Account Manager | |
| Average salary | $75,431 | $67,983 |
| Salary range | Between $50,000 And $112,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Microsoft | American Tower |
| Best paying industry | Internet | Energy |
There are a few differences between an advertising account manager and a marketing account manager in terms of educational background:
| Advertising Account Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising account managers' and marketing account managers' demographics:
| Advertising Account Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |