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The differences between advertising account managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $75,431 average annual salary of an advertising account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Advertising Account Manager | Marketing Manager | |
| Yearly salary | $75,431 | $104,550 |
| Hourly rate | $36.26 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,277 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Advertising account managers and marketing managers have different pay scales, as shown below.
| Advertising Account Manager | Marketing Manager | |
| Average salary | $75,431 | $104,550 |
| Salary range | Between $50,000 And $112,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Nevada | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and a marketing manager in terms of educational background:
| Advertising Account Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising account managers' and marketing managers' demographics:
| Advertising Account Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |