Advertising account manager vs senior account manager

The differences between advertising account managers and senior account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a senior account manager takes usually requires 6-8 years. Additionally, a senior account manager has an average salary of $86,129, which is higher than the $75,431 average annual salary of an advertising account manager.

The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a senior account manager are customer service, account management, and project management.

Advertising account manager vs senior account manager overview

	Advertising Account Manager	Senior Account Manager
Yearly salary	$75,431	$86,129
Hourly rate	$36.26	$41.41
Growth rate	10%	5%
Number of jobs	105,277	161,354
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 77%
Average age	39	46
Years of experience	6	8

What does an advertising account manager do?

An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.

What does a senior account manager do?

A senior account manager is in charge of managing and overseeing accounts in sales work, ensuring to meet all sales targets. Among the tasks of a senior account manager includes taking the lead and supervising workforce to its efficiency, devising strategies, and coming up with new opportunities to boost sales and strengthen client base. Moreover, it is also the task of a senior account manager to engage with clients, focusing on networking to attain better deals.

Advertising account manager vs senior account manager salary

Advertising account managers and senior account managers have different pay scales, as shown below.

	Advertising Account Manager	Senior Account Manager
Average salary	$75,431	$86,129
Salary range	Between $50,000 And $112,000	Between $57,000 And $128,000
Highest paying City	San Francisco, CA	Richmond, VA
Highest paying state	Nevada	New Jersey
Best paying company	Microsoft	NVIDIA
Best paying industry	Internet	Technology

Differences between advertising account manager and senior account manager education

There are a few differences between an advertising account manager and a senior account manager in terms of educational background:

	Advertising Account Manager	Senior Account Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising account manager vs senior account manager demographics

Here are the differences between advertising account managers' and senior account managers' demographics:

	Advertising Account Manager	Senior Account Manager
Average age	39	46
Gender ratio	Male, 42.5% Female, 57.5%	Male, 58.4% Female, 41.6%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising account manager and senior account manager duties and responsibilities

Advertising account manager example responsibilities.

Manage company website and client Facebook accounts to optimize brand promotion.
Manage copywriting and spot production scheduling
Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Support client's paid search and SEO efforts with data reporting and analysis.
Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

Senior account manager example responsibilities.

Facilitate timely and accurate customer quotations to achieve margin targets in alignment with PPG pricing strategies.
Assist PPG credit department to manage customer debt and ensure timely payment under agree to credit terms.
Develop and manage new accounts for search marketing (SEO), social media marketing, web design and video production.
Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
Facilitate positive customer relationships through product implementations and customer support management for this healthcare revenue cycle software and services firm.
Measure actual results against goals including POS.

Advertising account manager vs senior account manager skills

Common advertising account manager skills

Lead Generation, 10%
Sales Presentations, 9%
Account Management, 8%
PowerPoint, 7%
Campaign Performance, 7%
Digital Marketing, 7%

Common senior account manager skills

Customer Service, 8%
Account Management, 7%
Project Management, 6%
Healthcare, 5%
Work Ethic, 5%
Cloud, 5%

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Advertising Account Manager
Advertising Account Manager vs Senior Account Manager

Updated January 8, 2025

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