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The differences between assistant marketing coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant marketing coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Assistant Marketing Coordinator | Advertising Coordinator | |
| Yearly salary | $51,586 | $47,872 |
| Hourly rate | $24.80 | $23.02 |
| Growth rate | 19% | -8% |
| Number of jobs | 97,339 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Assistant marketing coordinators and advertising coordinators have different pay scales, as shown below.
| Assistant Marketing Coordinator | Advertising Coordinator | |
| Average salary | $51,586 | $47,872 |
| Salary range | Between $40,000 And $66,000 | Between $36,000 And $62,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | AACSB |
| Best paying industry | - | Real Estate |
There are a few differences between an assistant marketing coordinator and an advertising coordinator in terms of educational background:
| Assistant Marketing Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between assistant marketing coordinators' and advertising coordinators' demographics:
| Assistant Marketing Coordinator | Advertising Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |