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Assistant marketing coordinator vs assistant director, communications

The differences between assistant marketing coordinators and assistant directors, communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant marketing coordinator and an assistant director, communications. Additionally, an assistant director, communications has an average salary of $54,965, which is higher than the $51,586 average annual salary of an assistant marketing coordinator.

The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for an assistant director, communications are customer service, property management, and professional development.

Assistant marketing coordinator vs assistant director, communications overview

Assistant Marketing CoordinatorAssistant Director, Communications
Yearly salary$51,586$54,965
Hourly rate$24.80$26.43
Growth rate19%3%
Number of jobs97,33936,340
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age3748
Years of experience66

What does an assistant marketing coordinator do?

An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.

What does an assistant director, communications do?

An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

Assistant marketing coordinator vs assistant director, communications salary

Assistant marketing coordinators and assistant directors, communications have different pay scales, as shown below.

Assistant Marketing CoordinatorAssistant Director, Communications
Average salary$51,586$54,965
Salary rangeBetween $40,000 And $66,000Between $30,000 And $100,000
Highest paying City-Boston, MA
Highest paying state-Connecticut
Best paying company-Pace University
Best paying industry-Government

Differences between assistant marketing coordinator and assistant director, communications education

There are a few differences between an assistant marketing coordinator and an assistant director, communications in terms of educational background:

Assistant Marketing CoordinatorAssistant Director, Communications
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Assistant marketing coordinator vs assistant director, communications demographics

Here are the differences between assistant marketing coordinators' and assistant directors, communications' demographics:

Assistant Marketing CoordinatorAssistant Director, Communications
Average age3748
Gender ratioMale, 36.7% Female, 63.3%Male, 34.1% Female, 65.9%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between assistant marketing coordinator and assistant director, communications duties and responsibilities

Assistant marketing coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
  • Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

Assistant director, communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Increase Facebook followers from 100,000 to 300,000 by identifying and engaging supporters.
  • Engineer a statewide network of local Facebook groups that enable the campaign to easily communicate with supporters across the state.
  • Create and update an eye-catching, interactive Instagram account in order to keepall families aware of all camp activities and events.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Develop best-in-class trade show presence that always generate positive ROI, in addition.
  • Show more

Assistant marketing coordinator vs assistant director, communications skills

Common assistant marketing coordinator skills
  • Customer Service, 12%
  • Event Planning, 8%
  • Database Management, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Trade Shows, 5%
Common assistant director, communications skills
  • Customer Service, 13%
  • Property Management, 7%
  • Professional Development, 7%
  • Alumni, 6%
  • Photoshop, 5%
  • Graphic Design, 5%

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