Post job

Assistant marketing coordinator vs marketing communications coordinator

The differences between assistant marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant marketing coordinator and a marketing communications coordinator. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Assistant marketing coordinator vs marketing communications coordinator overview

Assistant Marketing CoordinatorMarketing Communications Coordinator
Yearly salary$51,586$49,151
Hourly rate$24.80$23.63
Growth rate19%19%
Number of jobs97,33996,492
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does an assistant marketing coordinator do?

An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Assistant marketing coordinator vs marketing communications coordinator salary

Assistant marketing coordinators and marketing communications coordinators have different pay scales, as shown below.

Assistant Marketing CoordinatorMarketing Communications Coordinator
Average salary$51,586$49,151
Salary rangeBetween $40,000 And $66,000Between $36,000 And $67,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Avid
Best paying industry-Manufacturing

Differences between assistant marketing coordinator and marketing communications coordinator education

There are a few differences between an assistant marketing coordinator and a marketing communications coordinator in terms of educational background:

Assistant Marketing CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant marketing coordinator vs marketing communications coordinator demographics

Here are the differences between assistant marketing coordinators' and marketing communications coordinators' demographics:

Assistant Marketing CoordinatorMarketing Communications Coordinator
Average age3737
Gender ratioMale, 36.7% Female, 63.3%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between assistant marketing coordinator and marketing communications coordinator duties and responsibilities

Assistant marketing coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
  • Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Assistant marketing coordinator vs marketing communications coordinator skills

Common assistant marketing coordinator skills
  • Customer Service, 12%
  • Event Planning, 8%
  • Database Management, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Trade Shows, 5%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

Browse business and financial jobs