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Assistant marketing coordinator vs media coordinator

The differences between assistant marketing coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant marketing coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a media coordinator are facebook, instagram, and twitter.

Assistant marketing coordinator vs media coordinator overview

Assistant Marketing CoordinatorMedia Coordinator
Yearly salary$51,586$47,471
Hourly rate$24.80$22.82
Growth rate19%8%
Number of jobs97,33935,285
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age3742
Years of experience64

What does an assistant marketing coordinator do?

An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Assistant marketing coordinator vs media coordinator salary

Assistant marketing coordinators and media coordinators have different pay scales, as shown below.

Assistant Marketing CoordinatorMedia Coordinator
Average salary$51,586$47,471
Salary rangeBetween $40,000 And $66,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between assistant marketing coordinator and media coordinator education

There are a few differences between an assistant marketing coordinator and a media coordinator in terms of educational background:

Assistant Marketing CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Assistant marketing coordinator vs media coordinator demographics

Here are the differences between assistant marketing coordinators' and media coordinators' demographics:

Assistant Marketing CoordinatorMedia Coordinator
Average age3742
Gender ratioMale, 36.7% Female, 63.3%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between assistant marketing coordinator and media coordinator duties and responsibilities

Assistant marketing coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
  • Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Assistant marketing coordinator vs media coordinator skills

Common assistant marketing coordinator skills
  • Customer Service, 12%
  • Event Planning, 8%
  • Database Management, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Trade Shows, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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