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The differences between assistant marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a marketing program manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Assistant Marketing Manager | Marketing Program Manager | |
| Yearly salary | $94,094 | $86,807 |
| Hourly rate | $45.24 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Assistant marketing managers and marketing program managers have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Program Manager | |
| Average salary | $94,094 | $86,807 |
| Salary range | Between $64,000 And $136,000 | Between $64,000 And $116,000 |
| Highest paying City | Portsmouth, VA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | General Motors | Meta |
| Best paying industry | Finance | Transportation |
There are a few differences between an assistant marketing manager and a marketing program manager in terms of educational background:
| Assistant Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing program managers' demographics:
| Assistant Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |