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The differences between assistant marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a marketing strategist. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Assistant Marketing Manager | Marketing Strategist | |
| Yearly salary | $94,094 | $80,033 |
| Hourly rate | $45.24 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Assistant marketing managers and marketing strategists have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Strategist | |
| Average salary | $94,094 | $80,033 |
| Salary range | Between $64,000 And $136,000 | Between $53,000 And $119,000 |
| Highest paying City | Portsmouth, VA | Harrisburg, PA |
| Highest paying state | Virginia | Pennsylvania |
| Best paying company | General Motors | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between an assistant marketing manager and a marketing strategist in terms of educational background:
| Assistant Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing strategists' demographics:
| Assistant Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |