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The differences between assistant vice presidents, marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and an assistant marketing director. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Assistant Vice President, Marketing | Assistant Marketing Director | |
| Yearly salary | $105,502 | $55,415 |
| Hourly rate | $50.72 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Assistant vice presidents, marketing and assistant marketing directors have different pay scales, as shown below.
| Assistant Vice President, Marketing | Assistant Marketing Director | |
| Average salary | $105,502 | $55,415 |
| Salary range | Between $76,000 And $145,000 | Between $35,000 And $86,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Moody's | Moody's |
| Best paying industry | Finance | - |
There are a few differences between an assistant vice president, marketing and an assistant marketing director in terms of educational background:
| Assistant Vice President, Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and assistant marketing directors' demographics:
| Assistant Vice President, Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |