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The differences between assistant vice presidents, marketing and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing executive. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Assistant Vice President, Marketing | Marketing Executive | |
| Yearly salary | $105,502 | $73,499 |
| Hourly rate | $50.72 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Assistant vice presidents, marketing and marketing executives have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Executive | |
| Average salary | $105,502 | $73,499 |
| Salary range | Between $76,000 And $145,000 | Between $49,000 And $108,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Moody's | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between an assistant vice president, marketing and a marketing executive in terms of educational background:
| Assistant Vice President, Marketing | Marketing Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing executives' demographics:
| Assistant Vice President, Marketing | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |