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The differences between assistant vice presidents, marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing strategist. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Assistant Vice President, Marketing | Marketing Strategist | |
| Yearly salary | $105,502 | $80,033 |
| Hourly rate | $50.72 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Assistant vice presidents, marketing and marketing strategists have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Strategist | |
| Average salary | $105,502 | $80,033 |
| Salary range | Between $76,000 And $145,000 | Between $53,000 And $119,000 |
| Highest paying City | San Jose, CA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Moody's | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between an assistant vice president, marketing and a marketing strategist in terms of educational background:
| Assistant Vice President, Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing strategists' demographics:
| Assistant Vice President, Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |