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Assistant vice president, marketing vs vice president, business development

The differences between assistant vice presidents, marketing and vice presidents, business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant vice president, marketing, becoming a vice president, business development takes usually requires More than 10 years. Additionally, a vice president, business development has an average salary of $165,159, which is higher than the $105,502 average annual salary of an assistant vice president, marketing.

The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a vice president, business development are healthcare, business strategy, and revenue growth.

Assistant vice president, marketing vs vice president, business development overview

Assistant Vice President, MarketingVice President, Business Development
Yearly salary$105,502$165,159
Hourly rate$50.72$79.40
Growth rate10%6%
Number of jobs106,335188,137
Job satisfaction-5
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age3952
Years of experience10-

What does an assistant vice president, marketing do?

An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.

What does a vice president, business development do?

A vice president of business development is an individual who leads in the execution of business plans and provides new business strategies for an organization. Vice presidents of business development closely work with a team of salespeople, management, and lower-level employees to secure contracts with new customers and manage ongoing agreements. They often travel to participate in business conferences and meetings with vendors and suppliers. Vice presidents of business development must also possess a bachelor's degree in business administration or marketing.

Assistant vice president, marketing vs vice president, business development salary

Assistant vice presidents, marketing and vice presidents, business development have different pay scales, as shown below.

Assistant Vice President, MarketingVice President, Business Development
Average salary$105,502$165,159
Salary rangeBetween $76,000 And $145,000Between $104,000 And $262,000
Highest paying CitySan Jose, CASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMoody'sFanatics
Best paying industryFinanceManufacturing

Differences between assistant vice president, marketing and vice president, business development education

There are a few differences between an assistant vice president, marketing and a vice president, business development in terms of educational background:

Assistant Vice President, MarketingVice President, Business Development
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Assistant vice president, marketing vs vice president, business development demographics

Here are the differences between assistant vice presidents, marketing' and vice presidents, business development' demographics:

Assistant Vice President, MarketingVice President, Business Development
Average age3952
Gender ratioMale, 46.2% Female, 53.8%Male, 81.3% Female, 18.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.9% Hispanic or Latino, 7.9% Asian, 7.7% White, 76.1% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between assistant vice president, marketing and vice president, business development duties and responsibilities

Assistant vice president, marketing example responsibilities.

  • Manage B2B division's database marketing, CRM and web initiatives.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Work on SEO and projects to increase traffic to company websites.
  • Consult to other areas of the bank on database and CRM projects.
  • Develop agent training on SEO, content, and social media engagement.
  • Negotiate advertising and sponsorship contracts to deliver solid ROI.
  • Show more

Vice president, business development example responsibilities.

  • Prospect new business, qualify leads, present to c-level executives and close business.
  • Develop leads, prospect and set executive level meetings for high end networking events with c-level executives.
  • Identify RFP opportunities, manage coordinated team response and submit winning proposals.
  • Lead CRM conversion, including new software implementation, data-collection methods and development of a category-specific sales focus.
  • Manage projects, consult and oversee healthcare professional services division, including medical facilities and real estate investment properties.
  • Lead commercial operations including structuring and closing strategic partnerships and building a unique business intelligence platform for the healthcare industry.
  • Show more

Assistant vice president, marketing vs vice president, business development skills

Common assistant vice president, marketing skills
  • Digital Marketing, 12%
  • Financial Services, 7%
  • AVP, 6%
  • Marketing Campaigns, 6%
  • HR, 6%
  • Credit Card, 4%
Common vice president, business development skills
  • Healthcare, 11%
  • Business Strategy, 6%
  • Revenue Growth, 5%
  • Financial Services, 5%
  • Business Development, 5%
  • CRM, 4%

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