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Associate director of sales vs senior sales manager

The differences between associate directors of sales and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an associate director of sales and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $132,949 average annual salary of an associate director of sales.

The top three skills for an associate director of sales include customer service, portfolio and CRM. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Associate director of sales vs senior sales manager overview

Associate Director Of SalesSenior Sales Manager
Yearly salary$132,949$140,662
Hourly rate$63.92$67.63
Growth rate5%5%
Number of jobs85,596115,070
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does an associate director of sales do?

An associate director of sales oversees a company's daily sales operations, ensuring everything runs smoothly and efficiently. Their responsibilities include managing and supervising the workforce, setting goals and guidelines, establishing budgets and schedules, liaising with external business partners, performing research and analysis, gathering and analyzing data, and implementing solutions against vulnerable areas. They monitor the progress of all procedures and report directly to the director. Moreover, an associate director leads and encourages teams to reach goals, all while enforcing the company's policies and regulations.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Associate director of sales vs senior sales manager salary

Associate directors of sales and senior sales managers have different pay scales, as shown below.

Associate Director Of SalesSenior Sales Manager
Average salary$132,949$140,662
Salary rangeBetween $92,000 And $190,000Between $95,000 And $206,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateMaineMaine
Best paying companyNovartisLeprino Foods
Best paying industryPharmaceuticalProfessional

Differences between associate director of sales and senior sales manager education

There are a few differences between an associate director of sales and a senior sales manager in terms of educational background:

Associate Director Of SalesSenior Sales Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Associate director of sales vs senior sales manager demographics

Here are the differences between associate directors of sales' and senior sales managers' demographics:

Associate Director Of SalesSenior Sales Manager
Average age4646
Gender ratioMale, 59.0% Female, 41.0%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between associate director of sales and senior sales manager duties and responsibilities

Associate director of sales example responsibilities.

  • Manage all reservations by phone and online.
  • Manage RFP process and contribute to budget development.
  • Manage guests itinerary including but not limit to dinning reservations and tours.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Design, implement and maintain a highly-customize CRM that track all aspects of the sales process.
  • Direct sales and marketing programs for one of Pennsylvania's premier ski and golf resorts.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Associate director of sales vs senior sales manager skills

Common associate director of sales skills
  • Customer Service, 28%
  • Portfolio, 8%
  • CRM, 6%
  • Booking, 5%
  • Training Programs, 4%
  • Sales Process, 4%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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