Associate marketing manager vs marketing program manager

The differences between associate marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $83,182 average annual salary of an associate marketing manager.

The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Associate marketing manager vs marketing program manager overview

	Associate Marketing Manager	Marketing Program Manager
Yearly salary	$83,182	$86,807
Hourly rate	$39.99	$41.73
Growth rate	10%	10%
Number of jobs	103,880	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an associate marketing manager do?

As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Associate marketing manager vs marketing program manager salary

Associate marketing managers and marketing program managers have different pay scales, as shown below.

	Associate Marketing Manager	Marketing Program Manager
Average salary	$83,182	$86,807
Salary range	Between $59,000 And $116,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Virginia	California
Best paying company	Meta	Meta
Best paying industry	Media	Transportation

Differences between associate marketing manager and marketing program manager education

There are a few differences between an associate marketing manager and a marketing program manager in terms of educational background:

	Associate Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Associate marketing manager vs marketing program manager demographics

Here are the differences between associate marketing managers' and marketing program managers' demographics:

	Associate Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 35.0% Female, 65.0%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between associate marketing manager and marketing program manager duties and responsibilities

Associate marketing manager example responsibilities.

Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
Manage community outreach through various social media platforms, SEO and SEM to increase user participation.
Manage external Facebook vendor, KeyWee, by ensuring quality performance and efficient costs on all Facebook marketing.
Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
Secure critical LinkedIn partnership and manage the associated marketing campaign and announcement.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Associate marketing manager vs marketing program manager skills

Common associate marketing manager skills

Digital Marketing, 12%
Project Management, 7%
Marketing Campaigns, 6%
PowerPoint, 4%
Brand Marketing, 4%
Integrated Marketing, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Associate Marketing Manager
Associate Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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