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The differences between associate marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $83,182 average annual salary of an associate marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Associate Marketing Manager | Product Marketing Manager | |
| Yearly salary | $83,182 | $112,220 |
| Hourly rate | $39.99 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Associate marketing managers and product marketing managers have different pay scales, as shown below.
| Associate Marketing Manager | Product Marketing Manager | |
| Average salary | $83,182 | $112,220 |
| Salary range | Between $59,000 And $116,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Virginia | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Media | Technology |
There are a few differences between an associate marketing manager and a product marketing manager in terms of educational background:
| Associate Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and product marketing managers' demographics:
| Associate Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |