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The differences between associate marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $83,182 average annual salary of an associate marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Associate Marketing Manager | Senior Manager Of Marketing | |
| Yearly salary | $83,182 | $118,350 |
| Hourly rate | $39.99 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Associate marketing managers and senior managers of marketing have different pay scales, as shown below.
| Associate Marketing Manager | Senior Manager Of Marketing | |
| Average salary | $83,182 | $118,350 |
| Salary range | Between $59,000 And $116,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | Meta | Roku |
| Best paying industry | Media | Technology |
There are a few differences between an associate marketing manager and a senior manager of marketing in terms of educational background:
| Associate Marketing Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and senior managers of marketing' demographics:
| Associate Marketing Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |