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The differences between brand coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Brand Coordinator | Marketing Specialist | |
| Yearly salary | $45,983 | $54,942 |
| Hourly rate | $22.11 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Brand coordinators and marketing specialists have different pay scales, as shown below.
| Brand Coordinator | Marketing Specialist | |
| Average salary | $45,983 | $54,942 |
| Salary range | Between $34,000 And $61,000 | Between $36,000 And $82,000 |
| Highest paying City | Kirkland, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | VF | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a brand coordinator and a marketing specialist in terms of educational background:
| Brand Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing specialists' demographics:
| Brand Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |