Brand director vs assistant marketing director

The differences between brand directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and an assistant marketing director. Additionally, a brand director has an average salary of $123,533, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Brand director vs assistant marketing director overview

	Brand Director	Assistant Marketing Director
Yearly salary	$123,533	$55,415
Hourly rate	$59.39	$26.64
Growth rate	10%	10%
Number of jobs	72,697	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Brand director vs assistant marketing director salary

Brand directors and assistant marketing directors have different pay scales, as shown below.

	Brand Director	Assistant Marketing Director
Average salary	$123,533	$55,415
Salary range	Between $92,000 And $165,000	Between $35,000 And $86,000
Highest paying City	Beaverton, OR	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	PayPal	Moody's
Best paying industry	Finance	-

Differences between brand director and assistant marketing director education

There are a few differences between a brand director and an assistant marketing director in terms of educational background:

	Brand Director	Assistant Marketing Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs assistant marketing director demographics

Here are the differences between brand directors' and assistant marketing directors' demographics:

	Brand Director	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and assistant marketing director duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Brand director vs assistant marketing director skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Brand Director
Brand Director vs Assistant Marketing Director

Updated January 8, 2025

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