Brand director vs group director

The differences between brand directors and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $123,533 average annual salary of a brand director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a group director are oversight, healthcare, and project management.

Brand director vs group director overview

	Brand Director	Group Director
Yearly salary	$123,533	$149,193
Hourly rate	$59.39	$71.73
Growth rate	10%	10%
Number of jobs	72,697	89,420
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

Brand director vs group director salary

Brand directors and group directors have different pay scales, as shown below.

	Brand Director	Group Director
Average salary	$123,533	$149,193
Salary range	Between $92,000 And $165,000	Between $99,000 And $224,000
Highest paying City	Beaverton, OR	Newark, NJ
Highest paying state	Nevada	New Jersey
Best paying company	PayPal	Apple
Best paying industry	Finance	Finance

Differences between brand director and group director education

There are a few differences between a brand director and a group director in terms of educational background:

	Brand Director	Group Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs group director demographics

Here are the differences between brand directors' and group directors' demographics:

	Brand Director	Group Director
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 64.6% Female, 35.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and group director duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

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Group director example responsibilities.

Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
Manage treasury and wire transfer/electronic payments operations.
Manage the production operational readiness group and provide oversight for all delivery projects for the company.
Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.

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Brand director vs group director skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common group director skills

Oversight, 12%
Healthcare, 10%
Project Management, 9%
Direct Reports, 7%
Digital Marketing, 5%
Process Improvement, 4%

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Updated January 8, 2025

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