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The differences between brand directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $123,533 average annual salary of a brand director.
The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Brand Director | Marketing Vice President | |
| Yearly salary | $123,533 | $177,188 |
| Hourly rate | $59.39 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 72,697 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Brand directors and marketing vice presidents have different pay scales, as shown below.
| Brand Director | Marketing Vice President | |
| Average salary | $123,533 | $177,188 |
| Salary range | Between $92,000 And $165,000 | Between $121,000 And $258,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | Oregon |
| Best paying company | PayPal | Coty |
| Best paying industry | Finance | Retail |
There are a few differences between a brand director and a marketing vice president in terms of educational background:
| Brand Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand directors' and marketing vice presidents' demographics:
| Brand Director | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.1% Female, 45.9% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |