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The differences between brand directors and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $123,533 average annual salary of a brand director.
The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a product director are product management, product strategy, and project management.
| Brand Director | Product Director | |
| Yearly salary | $123,533 | $148,910 |
| Hourly rate | $59.39 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 72,697 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Brand directors and product directors have different pay scales, as shown below.
| Brand Director | Product Director | |
| Average salary | $123,533 | $148,910 |
| Salary range | Between $92,000 And $165,000 | Between $104,000 And $212,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | PayPal | Meta |
| Best paying industry | Finance | Internet |
There are a few differences between a brand director and a product director in terms of educational background:
| Brand Director | Product Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand directors' and product directors' demographics:
| Brand Director | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.1% Female, 45.9% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |