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The differences between brand strategists and strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a strategist. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $104,881 average annual salary of a strategist.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Brand Strategist | Strategist | |
| Yearly salary | $120,948 | $104,881 |
| Hourly rate | $58.15 | $50.42 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 44,596 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Brand strategists and strategists have different pay scales, as shown below.
| Brand Strategist | Strategist | |
| Average salary | $120,948 | $104,881 |
| Salary range | Between $89,000 And $164,000 | Between $62,000 And $176,000 |
| Highest paying City | Seattle, WA | Hartford, CT |
| Highest paying state | Washington | Connecticut |
| Best paying company | Meta | The Citadel |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a strategist in terms of educational background:
| Brand Strategist | Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and strategists' demographics:
| Brand Strategist | Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |